HOME / BRAND & MARKETING
PROBLEMS
- Plethora of architectural design firms have crowded the market.
- Incursion of international architect firms.
- Pressure on time - design, project delivery, payments, collections, people & customer management, hiring, training, administration.
- Transforming into an architecture business while still retaining design at its core.
- Digital visibility of firms restricted to those who understand technology.
- Business development has gone digital, but firms have not.
SOLUTIONS
- Brand discovery & positioning
- Creation of marketing expression & collaterals – online & offline.
- Digital marketing strategy
- Thought Leadership
- Continuing involvement in your branding & marketing program.
- ENGAGEMENT – ONE TIME PROGRAM
- The workshop findings are used to create a branding & marketing plan document for your Firm.
- A one-day workshop followed by a half day presentation a week later.
- Mode of delivery – Hybrid (Online + Onsite)
- Head of functions, BUs and projects are encouraged to be a part of the workshop along with the top management.
- A Discovery program to understand your current market outreach activities, your goals for the firm and create a branding & marketing plan
- ENGAGEMENT – CONTINUING PROGRAM
- Setup & Execution : We can further engage in the Setup & Execution of the branding & marketing program on a monthly retainer fee basis, train an internal champion during this period & build a system to hand over seamlessly.
- Review : Periodic reviews to ensure that marketing activities are consistent with the plan & brainstorm for new ways by which to outreach.
- ENGAGEMENT - ON DEMAND
Architects who wish to avail specific marketing services can do so. This could be a one time task that helps you in your brand and marketing activity.
- The brand essence of the firm
- Key project areas
- Goal and vision of the Principals / Partners
Our marketing services address key areas in a systematic, methodical manner where we partner with you to achieve your goals.
